Project summery
Education Sells
With Yadav, we saw a great opportunity on telling their story and educating their subscribers on how to shop for diamonds and jewelry. From the basic “4 c” of diamond shopping to guidance on choosing the best shape and budget. Education gives their subscribers the knowledge and confidence to purchase the perfect piece for themself of a loved one.
Projects highlights
Increase Engagement
We helped increase their overall open rates from an average of 2% - 10% to over 30%. Their Automations average a 60% open rate.
Well Organized Automation Flow
Subscribers experience a consistent flow of emails based on their entry point and buying behaviours.
Work Less, Do More
Manual processes such as requesting for online reviews and virtual call followups have now been automated to give time for other priorities.
Results
Email Marketing generates +20% of all of Yadav’s total sales. The automation flows make up for 95% of all of the email sales. Subscribes are engaged because we sell with education.