Project summery
Education Sells
With Yadav, we saw a great opportunity on telling their story and educating their subscribers on how to shop for diamonds and jewelry. From the basic “4 c” of diamond shopping to suggestions on choosing the best shape and budget for that special moment. Education gives their subscribers the knowledge and confidence to purchase the perfect piece for themself or a loved one.
Projects highlights
Increase Engagement
We helped increase their overall open rates from an average of 2% - 10% to over 30%. Their Automations average a 60% open rate.
Well Organized Automation Flow
Subscribers experienced a consistent flow of emails based on their entry point and buying behaviours.
Work Less, Do More
Manual processes such as requesting for online reviews and virtual call follow ups have been automated to give time for other priorities.
Results
OF TOTAL REVENUE GENERATED BY EMAILS
OPEN RATE
MORE APPOINTMENTS
Shopping for a ring or a special piece of jewelry can be very intimidating if you don’t know the industry or what to ask. We equipped their subscribers with knowledge through Yadav’s automated emails. As a result, we saw a direct increase in appointments and sales.