Project summery
Increase Brand Awareness and Obtain Proper Funding
SDR came to us looking for help to obtain the funding needed to launch their new Card Game, an edgy twist on Cards Against Humanity but revolving around Sex, Drugs or Rock and Roll. With only 30 days to reach their KickStarter goal of $30k we took on the challenge. Through edgy but SPAM filter worthy word play and strategic planning we were able to reach their goal and increase overall customer engagement.
Projects highlights
Funded via Kickstarter
Through custom email automation we were able to help fund the $30,000 needed to Launch the SDR Card Game, on time.
Increased Customer Engagement
Creating a fun way to get players more engaged we released a "dick-sha-nary" compiled of the staffs favorite dirty words to get peoples minds going in the right direction. Increasing Value Adding Content to their overall marketing strategy.
Custom Email Templates
Developing an array of custom email templates for future Card Releases, Game Updates and Sales Needs. We left their team with everything they needed to keep growing on their own.
RESULTS
KickStarter Funding
Following Industry Best Practices and applying our marketing strategies we were able to fund 100% of their Kickstarter, on-time. While increasing customer engagement by +60% and, maintaining a strong reputation with ISPs via Open and Click Through Rates. SDR is an example of a company that just needed a jumpstart to their email marketing efforts. The duration of the project was 45 days. During this time we helped them setup a solid email marketing system while also getting them funded to follow their dreams.