Project summery
Sending the right email, to the right person, at the right time...
Jeremy joined the family business to help modernize its marketing and overall business strategies. He had many ideas but didn’t have the time to implement these. Starting with Email Marketing we focused on proper segmenting, automation, and targeted messages. The goal was to send the right emails, to the right people at exactly the right time.
Projects highlights
Email Marketing Growth
In just 6 months we were able to increase their email marketing revenue by 439%!
Proper Segmenting
Proper segmenting was a big part of these results. A simple segment example was saving customers date of purchase to automate future promotional emails around that date every year. We assumed it was an anniversary gift.
Engagement is Earned, Conversions Increase
Sending the right emails to the proper audience at the right time helped us increase their email marketing conversion rates to 48%!
Results
Email marketing now generates 20 – 25% of their total business sales. This is their second most profitable marketing channel, after their direct partners.