The possibility of TikTok being banned in the United States has sent shockwaves through the business community. For many brands, social media platforms like TikTok have been invaluable for driving engagement, building audiences, and generating sales. However, this potential ban underscores a harsh reality for businesses: platforms you don’t own can be taken away overnight.…
DetailsIn the dynamic and competitive world of e-commerce, businesses are constantly searching for effective ways to reach their customers, build relationships, and drive sales. Amidst a plethora of marketing channels, email marketing stands out as a powerful tool that offers a direct line to customers, enabling businesses to communicate in a personalized and impactful way.…
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In the fast-paced world of email marketing, the welcome email stands as one of the most critical components of any successful campaign. It’s the first touchpoint between a business and its new subscriber—a digital handshake that sets the tone for your relationship. Whether you’re a small business owner, a marketer, or an entrepreneur, understanding the…
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Klaviyo and Shopify are the match made in eCommerce marketing heaven. Klaviyo understands what’s important to online retailers. Revenue, Conversions, and Speed.
From the moment you log in to your Klaviyo account, you know if your email marketing is working or not.
In this blog, I want to cover the five most important automations for any eCommerce store and how to implement these with Klaviyo. On average, these automations generate 20% – 40% of all business sales.
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When it comes to email marketing its ROI is one of it’s best qualities. It’s far beyond any other marketing channel, here’s why.
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After what seemed like an eternity, the course is finally live!! If you are interested in learning or implementing marketing automation into your business, this is the course for you! In “The 5 Email Marketing Automations Every Business Needs” We talk about the email automations that focus on keeping your customer in the sale cycle.…
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Social Media has really taken over as an essential tool for businesses in the last two decades. It’s sexy, fun, entertaining and everybody should have it! I know of companies that don’t even have their own website, they do everything over their social channels. Some companies open accounts on every social media platform just, ‘to…
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The open and click rate conversation is an ongoing topic. Companies want higher open rates, more clicks, and of course, more sales from their emails. A lot of businesses think clicks = sales. This isn’t necessarily true. Let’s follow along a typical customer journey to see how many clicks it takes to get a sale.…
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With hundreds of options to choose from, it can be hard to decide on an email software that matches your needs at a reasonable cost. In the course, The 5 Email Marketing Automations Every Business Needs I use Mailchimp to go over the automations I teach but, is Mailchimp the best option? To be honest,…
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I’ve lifted a HUGE weight off my shoulders since I published the Five Email Marketing Automations Every Business Needs! This course has been years in the making! Ok, changing gears… As I mentioned in the course, I wanted to provide frequent updates on the course and it’s marketing as I’m also trying to be as…
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