Social Media has really taken over as an essential tool for businesses in the last two decades. It’s sexy, fun, entertaining and everybody should have it! I know of companies that don’t even have their own website, they do everything over their social channels. Some companies open accounts on every social media platform just, ‘to…
The open and click rate conversation is an ongoing topic. Companies want higher open rates, more clicks, and of course, more sales from their emails. A lot of businesses think clicks = sales. This isn’t necessarily true. Let’s follow along a typical customer journey to see how many clicks it takes to get a sale.…
With hundreds of options to choose from, it can be hard to decide on an email software that matches your needs at a reasonable cost. In the course, The 5 Email Marketing Automations Every Business Needs I use Mailchimp to go over the automations I teach but, is Mailchimp the best option? To be honest,…